Small Business Digital Growth

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How to Track Website Traffic and User Behavior

Person analyzing website analytics dashboard on a laptop with charts, reports, and graphs.

Tracking website traffic and user behavior helps you understand how visitors interact with your site, which content captures attention, and where you can improve to increase conversions. By analyzing this data, you can make smarter decisions that lead to better user experiences and stronger results. Setting Up Reliable Website Analytics Tools To track website traffic … Read more

Simple A/B Tests Every Business Can Run for Websites

Workspace with laptop, notes, and a paper labeled A/B Testing showing options A and B with charts and coffee.

Simple A/B tests every business can run are often the difference between guessing what works and knowing what drives results. Whether you run an e-commerce shop, a service-based company, or a SaaS product, testing small changes can uncover powerful insights that directly improve conversions, sales, and customer engagement. Below are some practical and impactful A/B … Read more